Decade Of Mobile Advertising & How To Be Successful
Mobile advertising or marketing is no longer a vehicle for only blue chip brands. Today we are seeing mobile media has a budget of its own, and remember It is not just about the media? Technology platform advancements has a fuel up this medium, which was once static and dull banners now turned them into quality engaging experiences. To cut a long story short that the mobile advertising industry is a lot healthier today. Therefore it is mandatory that a mobile advertiser has a complete and flexible plan when approaching their mobile strategy. A successful mobile advertising campaign is a combination of goals, results, creativity and consumption knowledge of the mobile users. To be successful in mobile advertising, starting steps to get there are simple but mostly neglected. Step one: When we began as marketers, we did little without a clearly defined goal. However enhanced technologies made it more difficult to measure, and at the same time we all started throwing things at t...
